Internet solutions for eBusiness and eCommerce, development of ready to use solutions

If you plan to get on the internet and to create your own website, you will need the steps as follows:

• Idea and solution, web conception and projection
• SEO search engine optimization
• An internet address for your website
• Website development in accordance with your web conception and search engine optimization
• Web hosting space where your website pages will be stored and can be viewed by your website visitors
• Registration of your ready-made website in search engines and web directories

Web Conception and Projection

To create a successful website you need to do much more than just putting your contents on the internet. This means not only the presentation of your products and services but also especially the achievement of certain marketing goals and the permanent result check.

A good web conception must explain at least as follows:

• Idea, situation analysis and the main goals (website purpose)
• Target audience
• Marketing strategy
• Business model how you are going to achieve your goals
• Definition of monetization options
• The main website modules and functionalities
• Informational website structure
• Website layout conception
• Financing. Approximate cost of website creation as well as support and your financial resources
• Time which you or your employees are ready to invest in your website
• Who will create your website?
• Who will write texts and prepare images for the content of your website pages?
• Who will fill your website with contents and keep it up to date?
• If that is an eCommerce website, who and how will maintain your eShop? How should payments be received? How should products be delivered to purchasers?
• Who will be responsible for search engine optimization?
• Who will keep promoting your website in the internet?
• Who and how will check the results of your website and the achievement of the goals set?

Website creation is the most important but not the only thing. Then your website must be continually maintained and kept up to date. The more complex and richer in content your website is, the more effort it will take.
 

Search Engine Optimization

For some search keywords the search engines provide dozens and hundreds thousand search result pages. No one is physically able to view such a list completely. A user views on an average several first pages of search result. If you want your website to be on those first search result pages, it must be continually optimized so that the search engines like it and you should be concerned about its regular promotion in the internet and getting better rankings in the search engines. This kind of work is called SEO or search engine optimization.

The search engine optimization contains two steps:

1. Optimization of website texts and structure in the appropriate development phase
2. Registration of ready-made website in search engines

Web Address

In order that visitors can find your website on the internet it needs its own unique name. That is a domain name or domain address:
domain.ch
domain.de
domain.com
domain.net
There can be every name in place of "domain" - a company name, a product name or an idea. The e-mail address is also based on the domain name (e.g. ).

Domain names are issued on a first come, first served basis. This means that who is the first to register the desired name can prevent claims of other pretenders on this name. That is why you should take care of the desired domain name registration as soon as possible.

It is recommended to choose domain names which are simple to write, easy to read and correct comprehended by ear (on the telephone or in radio advertising). Usually people choose names related with their companies, products or personal names.

The domain name ending e.g. .ch, .de, .at etc. means that the domain belongs to a certain country. There is an important secret which we are pleased to betray to you. Google differentiates websites with respect to regions depending on to which country a website belongs. If you have a website like domain.ch, it will NOT be displayed on the search result pages for Germany or Austria -  it will only be shown in Switzerland. It is the reason why you should register the domain names in all those countries in case you want to promote there your products and services. Or just register a name like domain.com for all the countries.

A domain name can be issued only once. However the name you desire may be not available because it has been already registered by another person or company. Don't worry. There are lots other domain names to choose from. If you want an international domain name, you can try using ".net", ".org" or ".cc" instead of ".com".
 

Website creation, contents and layout

Website contents
This is the primary and most important thing. All next steps are implemented depending on the website contents and functionalities. Cardinal modifications of your website contents and functionalities after its development has been completed may take you as much effort as the creation of a new website. That is why you need to consider it carefully.

Informational website structure
It means number of pages, navigation menu, page hierarchy and page links. Users should be able to orientate themselves and easily find desired information on your website. For websites containing many pages a sitemap created on a special page can be very useful. Interaction and communication tools such as contact forms etc. are also very helpful.

Website layout and usability
People like things which look beautiful and smart as well as are user friendly. Here you have to do your best. As regards web design it is important that your website not only looks nice but also provides a good overview of you and your services or products. Clarity of presentation and user-friendliness of your website are the most important requirements concerning web design.

Programming and integration of CMS and eCommerce solutions
If you have no programmer diploma, you should better turn to professionals. There are many details and closely related criteria which should be taken into consideration in such solutions.
 

Web hosting

The space where your website is stored and functions is a web server. Your website is placed at a so called hosting provider. You rent a space on the providers server connected to the internet. The main criteria for choosing a hosting provider are services included in the hosting package, price and support service.

We would be pleased to offer you this whole range of professional services from one source so that you can successfully get onto the internet.

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